Digital Marketing Solutions
Stand out among your competitors with a closely aligned, digital marketing strategy. We work with you every step of the way, planning and advising on the most effective way to attain your visitor’s attention and fulfil their expectations.
Social media is a critical part of your online success and has radically changed the way consumers interact with your company (and vice versa). Whether you’re looking to build brand awareness, generate leads, drive sales or send quality traffic to your website, we can tailor the process to meet your requirements.
3 main reasons to work with us:
- You have a Facebook, Twitter, LinkedIn and YouTube channel because your competitors do, but you don’t know what to post or how to reach your target audience
- You’re an established and successful business that wants to engage with your customers but doesn’t have the time to focus effectively
- We’re experts in social media and know the fine details of each social media platform and how you can leverage them. Additionally, if your website is powered by our in-house CMS, the traffic or sales generated can also be measured transparently and in real-time.
Pay Per Click
Pay Per Click (PPC) is a cost effective way of advertising, either to augment your SEO or to boosttraffic at specific times. We analyse and review traffic then adapt campaigns to maximise theeffectiveness of your agreed daily, weekly or month budget.
There are a number of PPC platforms available with the most popular being Google AdWords,which are further segmented into Search, Display, Remarketing and Shopping Campaigns.
- Search – Sponsored results appearing at the top and bottom of Search Engine Result Pages (SERP)
- Display – Textual or graphical adverts placed on third party webpages
- Remarketing – Targeting customers who have visited your website but not completed an expected action, allows you to convert “window shoppers” into customers
- Shopping – You want your products need to appear at the top of search engines. SEO can help, but for highly competitive items, Shopping Campaigns can ensure your products are the ones prospective customers will click on.
Content Creation/Content Strategy
Creating valuable content inspires trust and brand loyalty. Following an analysis of your target audience, goals and competitors, we can revitalise and clarify your website and social media with content focussed on communicating a message or value (and not always on selling). Content can be generated site wide during website redesign or on ad-hoc basis.
E-mail marketing is a highly effective method to driving growth and increasing loyalty; if managed correctly. The key to success is understanding and engaging with your customers, in valuable ways for them; increasing brand recognition, knowledge or services/products and offering promotions tailored to their needs. This is down to:
- Your subscriber list – Contact details will be added and segmented easily into your CMS.
- Design and build – Create eye-catching designs to help ensure you get the best results from your campaign.
- Content – successful e-mail campaigns have interesting, engaging and persuasive content. From the subject line to call to action we can help you craft the perfect message.
- Sending and management – From IP reputation, managing subscriptions and bounces, staggering mail out during peak times you we will see the best results.
- Testing – Does the subject line work? Is the design right? We ensure it works for you.
- Reporting – Everyone is driven by results, your CMS will show you exactly who opened the e-mail, what they clicked on and how much revenue was generated.
If you would like us to develop a digital marketing strategy for your business, get in touch for an informal chat about how we can help