Bing is growing in popularity worldwide as a search engine. Here's how to cover all your bases when it comes to SEO tactics that apply to everyone.
If you hear the words "SEO tactics," and automatically think of Google, you've been tricked. But don't worry, you're far from alone. The search engine giant may be receiving more than half of the internet searches run daily. But it certainly isn't receiving all of them. But that doesn't stop many websites and companies from focusing all of their efforts and SEO tactics on Google alone. They overlook other major search engines in the process, including Bing.
Bing is still a major player in the search engine game. In fact, it's the second largest search engine on the internet today. It features different algorithms and puts priorities on different features than Google does. These differences make it all the more important for website and company owners looking to improve their SEO tactics.
If you're ready to learn why you need to include Bing in your SEO tactics, keep reading. We're breaking down everything you need to know.
1. Google Isn't the Only Search Engine
When it comes to focusing SEO tactics, many businesses make the mistake of limiting their efforts only to Google. They see SEO tactics and search engines as a competition, and they assume that means placing their bets on the search engine giant.
It's true that Google gets a large share of the daily searches around the globe. But it's not true that it gets all of them. Google takes around 65 percent of the search market. While that may be over half, when you consider that there are billions of searches run daily, the remaining 37 percent becomes a much larger share. Bing accounts for 34 percent of that remaining search market share. That means that there are still billions of searches run on the engine every month.
2. Bing Features a Stunning Homepage
While minimalism is a big trend right now, Google may be taking it too far with its stripped-down search engine homepage. It's true that they do mix it up on holidays with a decorative version of their name. But for the most part, the homepage features a plain white background, their logo, and a search bar.
Bing, on the other hand, takes their approach to a new level. Their photo of the day features new, stunning photography that fills the homepage. It also includes a link that allows you to learn more about the locations, animals, or people in the photos, or about the photographer who took the photo.
A visually appealing homepage may not seem like a huge factor in deciding where to focus your SEO tactics. But it's important to keep in mind the way that these search engines are trying to draw in users in the fight to the top, and their homepage is definitely one of Bing's tactics.
3. You Wouldn't Focus Only on One Type of Social Media
When developing a social media strategy for your website, you likely wouldn't focus only on a single platform. That's because each social media platform offers its own strengths, as well as its own weaknesses.
Facebook is great for generating conversation. It reaches a larger audience than other, newer social media platforms. But Facebook has also made changes lately that limit how much business and marketing content make it onto users feeds. The platform is putting a focus on displaying content from users' family and friends, which means that your website or company's content may get pushed to the bottom.
Instagram is another important social media platform. But it requires strong imagery and is used more heavily by younger generations. If you focused your efforts only on Instagram, you'd miss out on a large share of web surfers older than millennials.
In the same way, each search engine platform offers different strengths and weaknesses. Diversifying your approach allows you to reach a much larger audience. Because many of the SEO tactics used for each platform overlap, it isn't difficult to target both search engines in your strategies. But the rest of the items on this list demonstrate why Bing should be your top priority.
4. Bing Rewards its Followers
One major benefit that Bing offers to web surfers is the chance to actually earn money for doing what they already planned to do; run a search. Bing users can visit the search engine and run a search without registering with Microsoft. But by registering and then running a certain number of searches each day or month, they'll earn points.
Those points can then be cashed in for gift cards, converted into cash donations to various charities, or used to enter sweepstakes like trips, Xboxes, and other prizes. While simply running daily searches will allow Bing users to earn points, they can also earn additional for participating in daily quizzes and other tasks.
Google doesn't have a system for rewarding its web surfers. If you're going to get the same or similar results for their web search, but one search can lead to free gift cards each month, the better choice is clear. Bing knows that this advantage helps draw in web surfers. They even allow users to create an account using their Gmail account, rather than requiring them to start a Microsoft email address.
4. Quality Over Quantity of Backlinks
One major problem with Google is the value that its algorithms place on the number of backlinks included within a website. While backlinks do help to establish that a website is being sourced, anyone can overload a site with backlinks to up their search engine ranking. Google does use other factors in its algorithm to help ensure the quality of the sites that it is listing in the results. But Bing's algorithm puts more focus on the quality of each individual backlink, rather than the number.
For newer companies or websites, this can be a huge help. With quality back-linking, you'll be better able to rank higher, faster, on Bing than you would on Google. However, it's important to keep up the hard work, because Bing does give older, more authoritative sites a boost.
5. Bing Rewards Websites for Social Media Use
Another issue that many websites have had with Google's ranking algorithms is that it doesn't value social media. While Google keeps the specifics of its algorithms under tight wraps, they have denied that social media is a factor. Though some web experts have experimented with social media use and claim that it has to be a ranking factor in the search engine.
Bing, on the other hand, openly puts a value on social media. In fact, it lists it as one of the top five ranking factors. This is a big benefit for new businesses and websites. By focusing your efforts on boosting your social media strategy, you'll also be helping to improve your site's ranking on social media. The two tactics together will help you increase traffic and boost leads to your site.
6. A Value on Multimedia
Another big way that Bing beats out Google when it comes to SEO tactics is by putting a value on multimedia, rather than focusing entirely on content from static websites. Google's algorithms are designed to scroll through text. This means that images and video take a backseat. But Bing focuses on multimedia. Its algorithms know how to approach and rank all kinds of content.
When you run a search on Bing, it will automatically show multimedia results at the top of the page.
7. Bing Powers Other Internet Giants
In 2015, Bing joined power with two other major internet giants; Yahoo and AOL. Now, when you visit either of these sites and run a search, you'll be doing so on Bing. Whether you're logging on to check your email, scroll through news stories on Yahoo, or any other task, you'll see a search bar that's powered by Bing.
This big move helped Bing reach a much larger audience automatically. Fans of AOL and Yahoo, or those who just subscribe to them for their email service, are now using Bing as well. Google powers search functions on other websites as well. But they don't have the traffic or following that Yahoo and AOL have.
8. Including Bing in Your SEO Tactics
SEO tactics require a lot of time and investment. Whether you're a new website or company, or just working within a tight budget, making the most of your investment means focusing your efforts on the right SEO tactics.
Many SEO tactics will help you rank on all of the major search engines. These include choosing the right keywords, ensuring your site is running properly, and avoiding using too many pages and menus is always a good idea, regardless of which search engine you're trying to improve your ranking on.
Need a little help implementing SEO tactics, improving your social media presence, or creating a more engaging website? Check out our E-commer and Digital Marketing Solutions to see how we can help.