Optimise your e-commerce success with the ‘mobile first’ approach
“62% OF COMPANIES SAW INCREASED SALES FOLLOWING A CONVERSION TO A MOBILE-READY WEBSITE”
Online shopping through web browsers on PCs and laptops still converts majority of online sales, however mobile devices are quickly eating into that lead.
Did you know that web users expect your website to naturally adjust to the screen of access and, if it does not, it often will result in a frustrated user who will quickly exit your website and go to one of your competitors?
Losing those potential sales is damaging enough but now Google has implemented the new algorithm, governing the way your web pages are ranked. Meaning, it has never been a more important time to rethink your customers user experience.
Sites with mobile responsive capability will be placed ahead of the sites that are not responsive to mobile or smart devices to ultimately provide a better web user experience. No matter how much you pay for online advertising.
But don't fear the change… embrace it! 2015 brings the ‘mobile first’ approach as studies have shown that companies who successfully converted their websites saw a 62% sales increase!
Get in contact with NEXO today so we can help you win back those lost sales and optimise your online presence.