Online sales grew by 14% to £104bn in 2014, and will grow by 12% to £116bn in 2015

Online sales grew by 14% to £104bn in 2014, according to etail trade association the IMRG.

According IMRG and Capgemini say e-retail now accounts for an estimated 24% of the total retail market and predicts that in 2015 the market will grow by 12% as shoppers spend £116bn online.

Adgild Hop, principal, head of retail consulting, Capgemini [IRDX VCPG] said 2014 had been a milestone year for online retail, with the £100bn milestone passed for the first time. “When we consider that almost £1 in every £4 is now spent online, and that a large proportion of the other £3 is influenced by some form of digital interaction, it becomes very clear that retailers need to continue to embrace the opportunity that e-retail poses,” he said.

Read More: internetretailing.net/2015/01/online-sales-grew-by-14-to-104bn-in-2014-and-will-grow-by-12-to-116bn-in-2015-imrg/