The Northern European region, including Sweden, Denmark, Finland, Norway, Iceland and the Baltic states, is now in fourth position for e-commerce size, with a 9.2% European market share. In 2012 the total B2C e-commerce economy of Northern Europe amounted to €28.4 billion, a 10% growth compared to 2011. Online sales of goods and services are forecast to reach €31 billion in 2013, a growth of 7.1% in comparison with 2012.