If you want to attract more clients to your business, you need an SEO strategy. Read here to learn how an organic SEO specialist will help your company.
Want to grow your online presence and reach a larger audience? Or perhaps you're looking to increase brand awareness? Either way, search engine optimisation (SEO) should be a priority. At the most basic level, SEO involves optimising your site for specific keywords. The goal is to drive traffic, build quality links, and achieve higher search engine rankings, leading to an increase in customers and sales.
About 70 percentof the links people click on are organic. The first link displayed in search results organically gets over 33 percent of clicks. If your website appears on the first page in search results, it will get more traffic. This translates into greater exposure, brand awareness, and popularity.
The question is: what SEO strategies will work for your business? You might know a thing or two about SEO, but it may not be enough. After all, the digital landscape is constantly changing.
This is where experts can help. An organic SEO specialist will know what works best in your niche and how to maximise your return on investment (ROI).
Is SEO Really Necessary?
Nowadays, digitalisation is a must. Like it or not, you must go online and build a strong presence for your brand. Otherwise, you'll be left behind. However, it's not enough to set up a website and expect customers to find it online. That won't happen unless you take the time to promote your work. This is where SEO comes in handy.
Unlike paid advertising, SEO allows you to grow your online presence naturally. It's an ongoing process that yields lasting results. Let's say you invest in paid ads to get website traffic. Once you stop paying, the traffic will drop. With SEO, you'll keep getting traffic for years. The more effort you put into it, the better the results. Plus, the costs are lower compared to PPC.
Up to 80 percent of internet users ignore paid ads. If you rely on PPC, you could lose potential clients. SEO can take your business to the next level. It's a proven way to build brand awareness and boost conversion rates. Plus, customers will find it easier to navigate your website and engage with your brand online.
When done right, SEO can help improve customer experience and give you a competitive edge. Think of it as an investment in your business.
Why Hire an Organic SEO Specialist?
Now that you know about the benefits of SEO, you might wonder if it's worth hiring an expert. After all, you could ask an employee to optimise the company's website or do it yourself. Unfortunately, it's not that easy. Good SEO involves more than tweaking your headlines and adding keywords on your site.
Google assesses a website's quality and performance based on over 200 factors. These include but are not limited to:
• Keyword placement
• Content length
• Inbound links
• Outbound links
• Image ALT tags
• Canonical tags
• Duplicate content
• Content updates
• Domain trust and history
• Mobile responsiveness
• Link relevancy
• The number of linking domains and pages
• Contextual links
• Page loading speed
• Social media signals
As you see, SEO is a complex process that involves multiple variables. Unless you're an expert in this field, you can't know everything.
Additionally, Google is constantly rolling out changes and updates in its search algorithms. Penguin, Hummingbird, and Mobilegeddon are just a few examples. These algorithm updates killed thousands of websites, burying them in the search results.
An organic SEO specialist will ensure that your site gets on the first page in search queries and stays there. They will tweak your content, update your pages, and make any changes necessary for improved performance. Those who provide these services will also handle the technical stuff. For example, if your website is too slow, they will remove large files and compress images to make it faster.If your pages take too long to load, visitors will leave your site. Amazon, for instance, has found that if their pages took just one extra second to load, they would lose £1.1 billion in sales annually.
Still not convinced? Let's see how an organic SEO specialist can help your business:
Create a Better Website
Professional web design isn't enough to boost your traffic and sales. Your website needs to load fast, provide easy navigation, look good on mobile devices. An organic SEO specialist can help with these aspects. They will check your site to see what works and what could be improved. Next, they will implement on-site SEO to make your site more appealing to human visitors and search engines alike.
SEO experts can fix broken links, add internal links, and optimise the metadata. They will also add keywords to permalinks, headlines, and copy. These steps can help you achieve maximum exposure in the search engines and deliver a superior user experience. Customers who visit your site will be able to find what they need easily.
Reach a Wider Audience
SEO is a crucial part of your marketing mix. A solid SEO campaign can expand your online presence and help you reach a wider audience. Let's say you're selling electronics online. So far, you've only provided local or national delivery, and now you want to ship your products worldwide.
An organic SEO specialist will perform keyword research and optimise your site for a global audience. For instance, they can create an English version for your website and include keywords that are likely to attract international clients. With your SEO specialists help, you'll delve into new markets, catch bigger clients, and get more sales. This results in higher earnings for your business.
Increase Brand Awareness
Organic SEO can strengthen your brand in more than one way. First of all, it helps increase the number of links pointing to your site. These links will come from high-authority websites, popular blogs, and social networks. A strong backlink profile results in more traffic and brand exposure. More people will find out about your business, which in turn, can boost your popularity online.
Secondly, good SEO relies on quality content. A website that offers helpful tips, engaging posts, and fresh information will attract and engage customers. An organic SEO specialist will work with his team to create amazing content for your site. Moreover, they will optimise the content for both search engines and readers.
They can also build a positive brand image for your business through social media, content marketing, and other strategies. You can ask them to monitor your brand online and boost your reputation.
Get More Traffic
One of the primary advantages of SEO is organic traffic. Even though the results don't come overnight, they will last. However, not any kind of traffic will do the trick. You want to attract customers who are most likely to take action. What's the point in getting a ton of traffic if no one is interested in what you have to offer?
SEO experts will make sure your traffic comes from relevant sources, such as high-authority websites in your niche. For instance, if you run a wedding planning business, getting traffic from wedding blogs could boost your sales. An organic SEO specialist will know what strategies to implement to achieve optimal results. For example, updating old blog posts with images and fresh content can increase traffic by a whopping 111 percent.
If you're launching a new product or service, SEO experts can write and distribute press releases on your behalf. This will lead to more traffic, backlinks, and online exposure.
Boost your Credibility Online
Gaining customers' trust is difficult, especially for start-ups and small businesses. If your website is new, people might have doubts regarding its legitimacy. Quality SEO services will boost your search engine rankings, which in turn, helps increase your credibility.
Customers are more likely to trust a website that appears on the first page in search results than one located on the fifth or sixth page. An organic SEO specialist can also create stunning pages that reflect your brand. For example, they can write content for the ‘About Us’ page and optimise it for the search engines. Along with his marketing team, they will do brainstorming and include branding elements that put your business in a positive light.
SEO experts can also add a certified seal and SSL encryption to your site. This way, your customers will have peace of mind when paying online or entering personal data, such as their email address.
Furthermore, SEO specialists can provide social proof via testimonials, client and partner logos, media logos, and success stories. A website that incorporates these elements looks more trustworthy.
Grow your Online Business the Smart Way
Considering the many benefits of SEO, it's no doubt why business owners need this service. It's a fool-proof way to boost your marketing efforts and leverage social sharing.
An organic SEO specialist can bring you new customers and make your brand stronger. They will also track the results of your campaigns, so you'll know exactly what you're paying for.
So, are you ready to grow your business and maximise your marketing impact? Contact us today to find out more!