Bad SEO can burn a whole through your budget fast. Here's what went wrong with your SEO campaign the first time around and what to do moving forward.
SEO (Search Engine Optimisation) is an essential tool for any business with an online presence. SEO helps to improve your website's ranking on search engines like Google. The higher your site ranks, the more leads you'll generate, and the more sales you'll land.
Statistics show that 75% of web surfers will never move past the first page of results generated by a search engine. If your website isn't landing on the first page of results for searches of keywords related to the industry and your particular business, you're missing out on an incredible number of potential sales.
With a little work and the right strategies, SEO shouldn't be tough to implement. Yet, countless website owners invest hundreds of dollars in SEO campaigns, only to see them fail.
If you're one of those website owners, keep reading to learn a few reasons why your SEO campaign failed, and to learn how to make your next one a huge success.
Why your SEO Campaign Failed
SEO campaigns fail for many reasons. For website owners who choose to implement SEO strategies on their own, a lack of knowledge and experience often gets in the way of success. Even investing in SEO services won't always get results. Choosing the right professional SEO services can be the difference between huge success or a huge waste of money.
If you're not sure what went wrong, keep reading to learn some of the most common reasons SEO campaigns fail.
You Expected Immediate Results
The strategies that comprise SEO take time and effort to implement. You could start seeing increased interaction or sales from current clients right away. But much of the improvement that an SEO campaign will produce won't be immediately apparent.
Many websites pay tons of money to implement SEO strategies, only to give up when results didn't show up days or even weeks later. The key to success with SEO is to stick with it and trust that the results will come.
You Didn't Track your Results
Even if you did stick with your SEO campaign for a longer period of time, if you aren't tracking the results that start to trickle in, your campaign is doomed to fail. SEO isn't a one-size-fits-all tactic. Instead, your SEO strategies need to be tailored and tweaked to fit your business and clients.
By tracking the results of your SEO strategies, you'll see what works and what doesn't. That way you can adjust your strategies to maximise success.
You Started an SEO Campaign, and then Expected it to Work on its Own
Another major mistake that causes SEO campaigns to fail is a lack of follow through.
Just as expecting immediate results will leave you disappointed, expecting to invest in content that focuses on a few keywords and then leave your campaign alone won't get you the results that you're hoping for.
Tracking your results, in addition to constantly looking for new keyword options and fresh content ideas, is essential to your SEO campaign.
You Chose the Wrong Keywords
The right keywords will make or break an SEO campaign. The The right keywords you to target the searches that actual web surfers are running. These keywords connect your website with people searching for the exact solutions to their problems that you're offering.
The wrong keywords will leave your website lost in cyberspace. Web surfers searching for the type of content, products, or services that you offer won't get the chance to discover your website if it doesn't show up on search engines when they run a search.
You Overloaded Your Content with Keywords
While it's essential to find the right keywords, overloading your website won't help improve your site's ranking. Nothing kills an SEO campaign faster than a website that looks like spam when web surfers land on it. If you're forcing your keyword into your site with awkward phrasing, or going out of your way to write sentences that will include it, web surfers will realise this right away.
They won't stay on your website for long. Even if your rank does manage to improve, you won't see results from this type of campaign, which means that you'll have wasted any money that you put into SEO.
Your Content Was Poorly Written
Just because your content isn't packed full of keywords doesn't mean that it's helping your SEO campaign. Content that is poorly written won't capture the attention of web visitors or help to turn them into paying clients.
Instead, it'll leave your website looking unprofessional, and leave you looking like the opposite of an expert in your field. Even if you do rank well on search engines with this content, your SEO strategies won't be enough to turn unimpressed web surfers into paying clients.
You Targeted the Wrong Clients
SEO leads to increased sales because, when implemented correctly, it targets the right clients. Your keyword choices should reflect searches that real web surfers run. When you target those searches, you're targeting web surfers who are already interested in your product or services.
Statistics show that leads generated by SEO have a 14.6 percent close rate. Outbound leads, which are those generated by tactics like paid advertisements or direct mail, have a 1.7 percent close rate.
If you aren't targeting the right clients with your SEO, your close rate percentage will be much lower than it could be.
Your Website is too Difficult to Navigate
The average web surfer stays on a site for just 10 to 20 seconds before moving on. This means that your website has fewer than 20 seconds to make a great impression if you want to land a sale. Even if your SEO strategies were effective, if your website was too difficult to navigate or didn't load fast enough, your campaign still won't be successful.
Make sure that your SEO campaign is complemented by a fast, easy-to-navigate website. If you don't have web design experience, it's a good idea to invest in professional help help building and running your website.
Your Site wasn't Optimised for Mobile Use
A growing percentage of web surfing occurs on mobile devices.
Which means that it's just as important for your site to be optimised for viewing on smartphones and tablets as it is to make sure it looks good on a laptop.
Optimising your site for fast load times and ease of use may not seem like an SEO tactic. But skipping this step means that even if web surfers hear about your website, they may not be able to visit. Or they won't be willing to waste time waiting for your site to load in order to learn more.
Your Site was Flagged by Google
Sometimes your SEO campaign will begin to fail without a clear reason becoming visible.
If this is the case, it could be because your website was flagged by Google. Google flags websites for several reasons. Spam tactics, like too many pop-ups, are one reason. Another is bad links.
One tactic that companies offering SEO services use is link building. While good link building is a great strategy, buying links will get your site flagged for spam by Google and other search engines. Trying to cheat your way to effective SEO will cause your campaign to fail every time.
How to Make Sure that Your Next SEO Campaign is a Success
With a failed SEO campaign in your past, it's important to make sure that your next attempt is a successful one. The last thing that you want to do is invest more time and money into strategies that aren't helping your website and business grow.
The first step in building a successful campaign is choosing the right professional SEO services. Trying to implement strategies on your own will take more time to learn the right skills and strategies, implement tactics, and track progress than you likely have available. An investment in the right professional services means faster, more effective results, with very little work on your end.
The next step is to improve your website. You'll need a fast, easy to navigate website that's also optimised for mobile use.
Finally, make sure that your website offers a way for casual web surfers to become loyal followers. This includes adding the option for visitors to join an email list, like or follow your business on social media, or to become a subscriber to your blog.
Start Launching a Successful SEO Campaign Today
SEO can help take your website to the next level by improving your ranking on search engines and allowing more web surfers to connect with your site. Stunning content, a great website, and strategies for turning web visitors into clients and customers can drastically increase the number of leads and sales you're landing.
But this is far from a simple process. It takes time, work, and advanced knowledge to implement an effective campaign. You also need advanced, cutting-edge SEO strategies, a way to track your progress, and the drive to constantly improve your approach.
You could take on this challenge on your own. Or, you could leave the hard work up to the professionals, while you sit back and enjoy the results.
If you're interested in learning more about professional SEO services, digital marketing solutions, and great web design can help take your business to the next level, contact us today!