Google to Reform Under New Master Company "Alphabet"

Fri 21st Aug 2015

You may have seen this week that the technology giants Google, have announced that they will no longer be functioning wholly under the well-known brand, but restructuring as ‘Alphabet’.

So what does this mean and is it going to be as simple as ABC…. Well almost.

The whole shake-up has emerged from the top, with Google’s co-founders, Larry Page & Sergey Brin, stating that the entire company will be changing, with big alterations to the structure and management; the biggest change being that Sundar Puchai will now oversee the number one search engine, Google.

You will be happy to know that although Alphabet will now be the overriding holding company of Google and in turn what we know as primarily ‘Google’ and that of it’s core Internet business will stay ‘Google’.

Fortunately these are the businesses that will stay a part of Google:
- Search
- Advertising
- Maps
- Apps
- YouTube
- Android

So the shakeup is actually a chance for Alphabet to focus on expanding the growing need of some of its crazier ventures including Calico and Nest according to the US Securities and Exchange Commission. This restructure comes as part of an initiative to give investors chance to see where their money is going and exactly what it’s being spent on. With the huge success of the search engine, it’s clear that Google, or ‘Alphabet’ can start building their blocks elsewhere.

Ultimately, it was one of the biggest news stories of last week, it doesn't look like we will see much of a difference to the way we search for information, attract and market to new customers and generally utilise Google.

Watch this space to see how it all plays out…

The Guardian
US Securities and Exchange Commission