Double Digit Ecommerce Growth Keeps UK Retail Sales Positive in January

Tue 10th Feb 2015

Ecommerce turned in double-digit growth in January as shoppers flocked online to buy in the New Year sales, new figures from the British Retail Consortium (BRC) suggest. This helped to keep overall UK retail sales in positive territory last month: a two percentage point contribution from internet retailing meant total UK sales grew by 1.6%, while like-for-like sales were up by 0.2%.

While online sales of non-food products rose by 11.7% in January, compared to the same time last year, the rate of growth was behind the 19.2% growth achieved last January. However, online growth was close to the twelvemonth average of 12.7%.

This January however, ecommerce accounted for 18.4% of non-food sales, compared to 16.8% last January.

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