You have an e-commerce business. What else do you need? Well, you need e-commerce strategies so you can grow your business. Read on to learn how.
Have you heard about the latest stats showing that e-commerce sales were £1.3 trillion in 2016? These results expect to reach £1.7 trillion by the end of 2018. Do you want to capitalize on this trend? If so, grow your business by following seven e-commerce strategies outlined below. Let's get right into it!
Define your online audience and find ways to target it
Work with experts and look for ways to better understand your target demographic. Find out what your customers need. Discover their problems and challenges. You'll need to figure out whether your customers are young or old, women or men, and upper or lower class. This info will help you target your products and services toward your customer base.
Once you have defined your target population, find out what will best get their attention. What will get you more website traffic? Do your customers use Facebook more? Or are they more interested in Instagram? Can you find them on Twitter or do they usually use Google search to find your products?
Once you have answers to these questions, you can market toward your audience. Get your audience's attention through these channels!
Keep reading to learn how social media could boost your sales numbers.
Strengthen your social media marketing efforts
Social media platforms are a great place to market your products. Invest in social media when considering your e-commerce strategies. If customers love a product, they are often following the company on social media sites.
First, you can create company pages on Facebook, Google+, Twitter, Tumblr, Instagram, and more. Through social media platforms, you will need to share great content.
You will likely write and post your own content on your site. Use that content to share on social media platforms and engage with your audience.
Be sure that you don’t spend your entire time promoting your own products through social sites. Your audience will tire of this approach fast. Use social media platforms to talk about the challenges and solutions in your market. Talk about some success stories and customer reviews. State your company mission and what you want to achieve.
People love stories and blogs as well as exciting videos and images. Share these things on your social sites! That way, you will get an engaged audience more willing to buy your products. You can re-purpose old content from your site. You could also find new and interesting stories from other online sources.
You will get more website traffic by sharing photos and videos through social media. You will grow your e-commerce business.
Invest in content marketing
When thinking about e-commerce strategies, you can't go wrong with content marketing.
Content marketing will bring you higher website traffic through many means. First, content marketing will improve your website’s search engine optimization (SEO). When you target your content to specific, popular keywords, your SEO rank should rise. By adding blogs and product pages on a regular basis, your customers will remain engaged. Also, your SEO rank will pick up.
Some organizations use crowdsourced content to bring their SEO ranking up higher. For example, Amazon uses the site to entice visitors to leave reviews of books, music, and movies.
You will need these e-commerce strategies to get more customers to find your products. The strategies will boost your Google rankings. To improve your SEO, you will need to include keywords and meta tags in your content marketing.
Additionally, content marketing provides you with a wealth of writing and marketing material. You can use all this to further engage with customers through social media platforms. Did you find your customers reaching out through your company Facebook page? Or are they more engaged on Instagram or Twitter?
Whatever social media platform they use, you can add content and photos of your products to get higher website traffic and more sales. Through content marketing, you will grow your business.
Improve your SEO and SEM strategies
Search engine optimisation or SEO looks to improve your ranking in Google search. Search engine marketing or SEM gears toward increasing online visibility through paid advertisements.
When looking to increase the number of visitors your site gets, you will need to advertise on search engines. Google and Bing are two of the most popular search engines.
Pay-per-click advertising is one way that SEM works. This means your products will appear in Google banner ads at the top when a customer searches for a particular product.
Google Adwords will find the right keywords that your customer base searches for. Google will put your advertisement at the top of their page during a search for those keywords.
Yet, pay-per-click or SEM does not always have the highest return on investment. Organic results on Google and other search engines seem to do better. More people trust organic results when compared to paid advertisements.
Through SEO, you can find the right keywords and incorporate them into blogs. Add those keywords into product pages and company information as well. When a customer searches for those keywords, your product may pop up on the first page.
By improving your SEO and SEM e-commerce strategies, you’ll gain more customers in the long run.
Adopt mobile e-commerce strategies
Mobile apps have been growing across all industries. The world of mobile phones and apps has been expanding. In fact, mobile commerce has been growing more than 130 percent year-over-year. Without a strong mobile platform through which to sell your product, you are more likely to see a drop-off soon.
To remain competitive in your e-commerce business, be sure to incorporate a strong mobile platform. Offer mobile-accessible services like click-to-call, real-time notifications, maps, product info, and delivery status.
Criteo predicts that mobile sharing will grow by more than 70 percent from 2015 to the end of 2017. With mobile traffic rising every day, you will need to target this trend by investing in mobile e-commerce strategies.
You may want to also ensure you use effective mobile email marketing techniques. Your newsletters and email marketing messages will need to be short, clear, and to the point. The images and content will need to be large enough to read on a smaller screen.
Adding these strategies should bring more website traffic. It could bring more customers to buy your products. Through mobile strategies, you’ll be able to grow your business.
Personalise your products for better e-commerce strategies
Website visitors are often looking for pages that are a one-of-a-kind experience. They search for websites that meet their particular wants and needs.
Due to this, as a business owner will need to personalize products or services to each customer. A wide variety of technology is open to you. Different technologies can pick up data from website visitors. This is especially true with data related to questions, challenges, and their demographic.
You can use this information to define shoppers’ interests and preferences. You can then customize a shopping experience to each individual customer.
You can use promotions and select products that are relevant to each consumer. For instance, you can send out email marketing newsletters discussing a sale for veils after a young bride buys a wedding dress from your store.
If an athlete buys golf clubs from your business, customize their experience. Strong e-commerce strategies should involve tailoring your marketing. You can send out promotions about golf balls and the perfect shoes for this particular sport.
Personalizing your products for your customer base should help increase your sales numbers.
Ensure brand consistency and a seamless experience across all channels
To keep your customers coming back, you will need to display a consistent brand and ensure your marketing materials and customer service staff follow all brand guidelines.
You will need to offer your customers a seamless experience across any channel they choose to buy your product. This includes whether they are buying your retail product in-person at your store, through a laptop, or on a mobile device.
Your promotions and products will all need to rely on a consistent company brand. For example, Gap has a logo that it includes on some of their merchandise. Nike is another example of a brand that puts their logo on all their shoes.
Other companies may choose similar colors to display on all their products and marketing or promotional materials.
Keeping your brand consistent involves ensuring the content, voice, colors, and images you use all align with your company image. Work with your marketing department to figure out what type of image you want to portray to your audience.
To ensure brand consistency and a seamless experience for the customer, you may want to invest in cloud-based supply chain technology. This technology will help you see your performance across all your sales channels. By keeping your brand consistent, your other e-commerce strategies will also benefit. Follow these seven excellent e-commerce strategies to grow your business! You could get more sales!
Do you have any other tips for getting more business and marketing your products? Let us know! If you have any questions, be sure to contact us.