Ways to Supercharge Your Ecommerce Marketing Strategy.
Ready to take your ecommerce marketing strategy to the next level? Click here for ten expert tips that will boost leads and increase sales.
Did you know small business enterprises (SME) account for the majority of the business sector in the UK? It's quite unfortunate then to see nearly 2 million SME's operating without a website. This leads to a loss of £343 billion per year. Even businesses with websites don't fair as good as they should.
If you run a site and you want to draw in traffic, raise conversions, and increase sales, then you have to boost your e-commerce marketing strategy. How do you do this? How can you supercharge your strategy to boost leads and gain higher profits?
It all starts by going back to the basics. Here are ten expert tips to help you achieve those goals:
Newsletters Still Work Wonders
This may come as a surprise, but targeted email marketing still works and is a valuable asset when it comes to e-commerce marketing. Your website should have a robust email capturing technique. Include a big subscription button to the side or have this call-to-action appear at the bottom of the page, close to where visitors would complete a transaction.
This is crucial because you want to have more people on your email list. The goal is to increase your newsletter audience. People will respond and go back to your site when they receive newsletters. Alerts regarding discounts, promos, vouchers, and one-time deals draw in people quickly. If they forgot about your site, the newsletter would remind them and entice them to come back so they can avail of a limited discount offer.
Customers also experience something called "Fear of Missing Out" or FOMO. They don't want to miss out on discounts and rare deals. Use FOMO to your advantage and send out alerts of upcoming sales and tease them of what's to come.
Focus on User-Generated Content
In recent years, there's been a strong push to focus e-commerce marketing strategies on user-generated content. This means focusing on social media posts made by your followers, using images they took on their cameras, and hashtags that they made popular.
The most famous instance of UGC comes from Coca-Cola and their "Share a Coke" campaign. The company asked people to share on social media their own pictures having a bottle of Coca-Cola. This meant the customers themselves were advertising the product. It became a viral sensation. Other companies, like Levi's, did the same thing and had customers share their photos wearing the company's signature jeans.
Utilising UGC isn't expensive, and with the right beats, it can become viral in a matter of days. That said, it isn't automatic. You still have to launch the campaign and get people interested, so they engage and share their posts with the world. The good news is that there are automation services for other e-commerce marketing needs.
There's no denying that handling multiple social media accounts is tedious and time-consuming, but there are tools to automate the process. You can rely on tools like HootSuite, IFTTT, Buffer, and BuzzSumo.
Using these tools, you can dedicate a few days at the beginning of the month on creating social media posts, editing photos, captions, and hashtags. You can then use the tool to schedule when each post will go live, ensuring you don't have to do it yourself each day. This frees up your time to focus on other e-commerce marketing angles.
Automation services don't stop there.
You can make good use of an email tool that sends out newsletters or reminders to customers who abandoned their cart. You can use an automated chat service to respond to customers and let them know when you're available. You can use automated tools to send out emails on scheduled dates to launch specific discount vouchers and promo coupons.
One good automation service is notifying influencers you have a new product or service you want them to try out. Speaking of influencers, make sure to include them in your e-commerce marketing strategy because they draw in crowds by the thousands.
The Power of Influencers
In the most basic sense, an influencer is a person with a lot of followers. This could be someone on Instagram who has 10,000 followers or a small YouTube celebrity. Very often, they cater to a specific niche audience.
One YouTube star, for example, has followers who are mainly interested in movie reviews and movie merchandise. This makes that celebrity a great influencer if you sell shirts with movie quotes. If you sell clothing for women, look for influencers on Instagram, Pinterest, and Facebook. Send them a sample of your products! When they wear the clothes and post pictures, thousands of followers will gain awareness of your brand.
Keep in mind that you're building trust in your brand every time you reach out to influencers. If they trust your brand, their followers will too. Also, take note that most of their followers are on mobile devices. This leads to the next important tip to supercharge your e-commerce marketing results: focus on the mobile crowd.
Prioritise the Mobile Crowd
By the year 2020, there will be more than 2.87 billion people with a smartphone. Most people use a phone more than a desktop computer to browse the web and access social media. Even Google prioritises the mobile crowd more. The latest algorithm updates in the past few years, notably the Mobile-First Index update, focuses on websites that cater to mobile users.
You should, too.
This means focusing on apps and advertisement materials that people can access on their phones. When you design Facebook banners and advertisement banners to place on guest websites, you have to keep in mind the dimensions they'll fit in when viewed on the phone.
Always make it a habit to check how your advertising materials look on both a desktop and a phone to make sure both crowds get an optimal viewing experience. One social media app that gives a big e-commerce marketing advantage on mobile devices is Pinterest.
This can sound elementary, but there is no denying how important it is to get people talking about your brand and products. However, you have to do more than allowing comments on your website. You can start by letting people comment on your Facebook posts or Instagram posts. Get on Reddit or Quora and discuss directly with your consumer base. People on those sites often ask specific questions so answering them showcases your dedication to your audience.
Pinterest is unique in the sense that you don't post status updates. Instead, you create "boards" and then either upload your own photos or pin photos taken from other people's boards. You can also take photos found on other websites and then pin them to one of your boards, allowing your followers to see and pin them too.
One good way of using Pinterest is to host Pinterest competitions. Create a new board for the competition and then announce it to your customers, either through a banner ad on Facebook or a poster on Instagram. You can use mechanics such as:
• Take a photo using the company's product
• Post it on Pinterest
• Pin to the new board
• Use a hashtag specific to the competition
• Share the photo with at least three Facebook groups or on Instagram
Mechanics like the ones listed above are easy and free to do. Whenever people join, they're spreading your brand and products for you. It's free and viral advertising. Your company can then reward the competition winner with a bundle of free merchandise, a cash prize, or a combination of both. The amount you spend on the prize is lower than what you'd pay to get a viral marketing campaign going.
Dealing with Abandoned Carts
There will be times when people have a product in their cart but then abandon it at the last second. It's possible they got interrupted before finishing the transaction or thought twice about spending money.
An effective e-commerce marketing strategy is to bring them back and push them to complete the transaction. You can do this with some of the methods listed above. An automated email alert can remind them that they have an item in the cart or you can promise them vouchers if they complete a transaction within a limited period. These tactics entice consumers to go back and shop as soon as possible.
Use Every Tool Google and Social Media Give You
If you want to ensure your e-commerce marketing strategy works, you have to take time and study every metric Google gives you. Use the tools available like Google Analytics and Google Keyword Planner to get a better understanding of your site's statistics.
These tools allow you to study where your traffic comes from, which links have value, and how the audience engages with your content. Do you focus more on Instagram or Facebook? Those platforms have their own analytical guides too. Use those as much as possible and see what kind of materials your followers show interest in and the ones people disregard.
Make YouTube Your Best Friend
Did you know that people view over 5 billion videos on YouTube per day? The video streaming giant sees well over 30 million visits on a daily basis, and this continues to grow. If you want to increase brand awareness and market your product or services, you have to make YouTube your friend.
Even short video ads can help increase brand awareness. People might click the button to dismiss an ad, but if they see it pop up on every other video they watch, it'll stick to the back of their brains. Soon enough, people will be able to identify your ad and what it showcases within seconds.
Boost Your E-commerce Marketing Strategy Today!
With these ten tips, you can ramp up your e-commerce marketing strategy to its fullest potential. Take the time to plan ahead and utilise the methods above to drive traffic and increase sales.
Visit us today and learn how to boost traffic and sales. We have several guides to give you a marketing advantage, like how professional SEO services grow your business.