SEO is one of the best ways to attract people to your website. Read here to 10 Plymouth SEO tips to improve your website's ranking.
Getting your Plymouth SEO optimised is no easy task. But if you know what you're doing, you can start to see a change in your SEO rankings by following some pretty easy tips.
Plymouth SEO Optimisation doesn't happen overnight. If you want to see a change, you have to put time and effort into improving your rankings.
Where do you even start? Well, we can help you out with that much. If you want to improve your SEO rankings, you have to start small and work up.
Here are ten basic tips to improve your Plymouth SEO rankings.
This one's pretty basic, but you might be forgetting some important ones.
Chances are, you're using keywords that reflect on your business. If you're a jewellery company, for instance, you're probably using keywords like "jewellery," "diamonds," and similar things. But are you remembering to use local keywords, too? People will be more likely to use your services if they're nearby.
How often do phrases like "Plymouth jewellery" or "Plymouth diamonds" appear on your site?
Knowing exactly how to optimise keywords and which keywords to optimise is a big part of any Plymouth SEO strategy. You should take your time to see what keywords perform well in your industry, and then take those into account while also making sure you keep things local.
This requires a little bit of HTML knowledge, but it's well worth it for the SEO rankings.
Alt Tags are ext descriptions that accompany an image or video as an "attribute." Sometimes, this means that when you hover over the image, the text appears as a tooltip.
But it is also a chance to use keywords. If a keyword is on the image itself, Google will not see it because it isn't in-text. The Alt tag, on the other hand, does count towards SEO rankings. And it also helps to describe your image.
Images are a very important part of user engagement, but they're not always great for SEO. Using alt tags can help to make things better, so they should definitely be part of your strategy.
Here's a simple truth: everyone likes mobile-optimised sites better.
Not only do shoppers and consumers prefer mobile sites — google does too. When ranking sites, it tends to rank sites with a mobile option much higher. If your site isn't compatible with various mobile devices, it will be much harder for you to gain traction on your Plymouth SEO rankings.
Think of how often you google things on your phone. If you're anything like the average consumer, you probably do it pretty frequently. Would you stay on a site if you couldn't read it?
Of course not. And Google knows that, too, which is why mobile-friendly sites show up higher on google searches. It just makes sense to show people the sites they're going to use.
Here's another obvious one — sites with recent activity show up higher in search results. So, if you want to get decent SEO, you're going to need to update your site regularly. This is why blogging is so important for your rankings, and why so many marketers stress it.
Of course, blogging is also good for other reasons — it establishes you as an authority in your field, engages your audience, etc. But it also plays a big part in your Plymouth SEO rankings because it keeps your website constantly updating and changing to fit with the current rankings.
This means that even when you don't necessarily have new information to update on your main pages, you'll still be able to keep things going.
Get on the Map
If you want to show up in Plymouth search rankings, you need to make it clear that's where you're from. Google map optimisation is just as important as search Optimisation. In fact, the two go hand in hand.
If people are searching for a business near them, they're going to have their location settings turned on. And those will only show businesses that are near them. Make sure that people can find your business when they're looking for it by setting up your location. And make sure you claim your business's name on Google my Business.
Keeping these things updated makes sure that people will be able to find you in Plymouth with ease. Without it, your chances of appearing in their search are much lower.
Here's an SEO tip that you might not know — faster websites actually rank higher! It makes a certain degree of sense. The longer it takes for your website to load, the more likely it is that people will click away and look elsewhere. That makes your rankings lower.
How can you speed up your website? Getting the right server and enabling compression is a good start. Optimise your images and CSS delivery, and you'll also probably shave some loading time off.
It's important for you to make sure that your website has a decent speed. This will increase your views and your Plymouth SEO rankings. If you need help, you're probably going to want a website development expert to boost your site's speed.
Don't Forget to Link
Links are an SEO expert's bread and butter.
When you're writing any content, especially blog posts, you can get a lot of mileage out of both external and internal links. External links go to other websites. You can link to them when you get information from them. Just make sure you aren't linking to a competitor, so that you don't lose business!
Internal links are to other pages on your site. This can encourage readers to look further into you. Both kinds of links, when used correctly, can help to boost your SEO rankings by quite a bit. They also can help you to network and improve traffic to your website.
Get very used to adding links in your posts if you want your rankings to improve.
Did you know that having your keyword in a title or heading can improve your SEO ranking more than just having it in the body of your page?
It's true! So if you're looking to improve your rankings, making sure that all of the titles of your pages feature keywords that are relevant to them is a good place to start. It goes beyond that, too! Whenever you write a blog, the title should be optimised. And you should use headers that can make things even better.
Including keywords in the body of the text is important too, of course, but using them in the title and headings can give you a little extra boost. Every little bit helps when it comes to Plymouth SEO.
Submit to Directories
Did you know that there are more directories you can submit to than just Google My Business? It's true! Of course, you probably knew about some of them. You might have the basics like a LinkedIn and Facebook for your business.
But are you on Angie's List? White Pages? Yellowbook? Better Business Bureau?
Having your company listed on multiple directories makes it easier for potential clients to find you, but it also improves your Plymouth SEO rankings. You should definitely be taking advantage of them. You can go a step further by looking for directories specifically in your field. Google will be able to lead you to a number of different directories if you look them up.
Submitting to these is usually fairly easy, with no reason not to do it!
Fix Broken Links
Remember what we said earlier about external links? Well, every once in awhile, those links will fail or get deleted. When these links break, they negatively impact your SEO. So it's important that you check your site regularly for any broken links on any pages or blogs.
If this sounds time-consuming, don't worry. There are services like Broken Link Check that can help you stay on top of any broken links without losing days of productivity to it.
Checking regularly — and swapping out any bad links with new, more recent ones — is a great way to make sure that you don't lose all of the SEO boosts that you got because of forces outside of your control.
Want Better Plymouth SEO?
So, now you know how to improve your SEO rankings. But, looking through this, you might be a bit overwhelmed. There is a lot to take in! If you aren't in marketing, there's a steep learning curve. If you're going to really get good SEO, you're going to need to work with experts who build your website and your brand with SEO in mind from the very beginning.
It's much easier to start a campaign with SEO as a factor than it is to work it in later.
That's why we take we take SEO seriously with all of our clients. With our help, you'll see steady traffic on your site increase. We know how to use on-page, off-page, keywords, and more to make your SEO campaign a success. Contact us today.