Online sales grew by 14% to £104bn in 2014, and will grow by 12% to £116bn in 2015
Online sales grew by 14% to £104bn in 2014, according to etail trade association the IMRG.
According IMRG and Capgemini say e-retail now accounts for an estimated 24% of the total retail market and predicts that in 2015 the market will grow by 12% as shoppers spend £116bn online.
Adgild Hop, principal, head of retail consulting, Capgemini [IRDX VCPG] said 2014 had been a milestone year for online retail, with the £100bn milestone passed for the first time. “When we consider that almost £1 in every £4 is now spent online, and that a large proportion of the other £3 is influenced by some form of digital interaction, it becomes very clear that retailers need to continue to embrace the opportunity that e-retail poses,” he said.