How Mobile Commerce Platforms are Shaping E-commerce Trends
Are you familiar with mobile commerce platforms like Shopify? Take note: They are shaping the current and future trends of E-commerce. Here's how.
The e-commerce industry is a huge one. According to statistics, by the end of 2017, it was estimated that £1.63 trillion pounds would be contributed by this industry. It was also estimated that over one-third of these purchases will be made on US mobile devices.
It's pretty safe to say then that mobile commerce platforms are playing a major role in how e-commerce trends are shaping out. But here's the billion-dollar question. What exactly is a mobile commerce platform and how is it related to e-commerce? Who are the big platforms that are making waves in this current year?
Keep reading to find out more about this booming industry and what it means for you and your e-business.
What is a Mobile Commerce Platform?
Mobile commerce came about upon the increasing desire for electronic commerce. There are a number of factors that have driven the growth of mobile commerce. These include rapid adoption of online commerce, the demand for applications growing from an increasingly mobile user base. Finally, technological advances that have allowed handheld devices to have the substantial computing power and advanced capabilities needed to support this platform.
Mobile commerce platforms have become a whole lot more convenient as well. The range of devices that are compatible with mobile commerce is growing and now include tablets and smartphones.
You can also purchase with ease using mobile commerce platforms in order to buy a range of services and products. Most social media platforms, like Twitter, Pinterest, Instagram and Facebook actually launched buy buttons on their platforms as early as 2015. Indeed, in 2016, mobile commerce sales in the United States were expected to reach £1.01 billion pounds.
Although it is an amazing achievement in itself, mobile commerce can still stand a chance to improve in some ways. For one thing, it's important the web pages on mobile applications work quickly. This allows the customers to make instant purchases.
Pages that load properly are also more likely to result in higher sale conversions. Along with this, mobile checkouts must allow customers an easy way to enter their payment information. This reduces any chances of human error and makes the checkout process a lot smoother.
What is E-commerce Exactly?
Also known as electronic commerce or EC, this involves the buying and selling of services or goods online. It may also include the transmission of data. It could even involve transmitting funds over an electronic network like the internet.
These transactions occur in one of four different ways. They can be business to business, business to consumer, consumer to business or consumer to consumer. The term e-commerce and e-business are quite often used interchangeably with each other. Sometimes the term e-mail is used to reference the transactional process for online shopping.
How is E-commerce Being Shaped by Mobile Commerce?
There are quite a number of ways that e-commerce is being shaped by mobile commerce platforms. Some are more influential than others. Read on to find out more.
Storefront Apps are on the Rise
It's no surprise that the modern shopper is more likely to stick to their phone when it comes to making online purchases. The bulk of their time is usually spent on an app. They may be messaging, using social media or shopping online for goods and services.
Although there is a range of advantages and disadvantages to native e-commerce apps, there is definitely no denying the benefits when it comes to the ability of e-commerce brands in tracking, authenticating and reaching their buyers through app notifications.
An app can also provide a more personalized experience for shoppers that is worth their time and money. However, it has been noted that purchases on desktop computers are on average 50% more likely than that of mobile orders.
As a result of this, e-commerce stores need to ensure that, along with mobile commerce platforms, they also have a way for desktop shoppers to purchase goods and services whenever necessary.
This is where platforms like Shopgate are helpful. They can help merchants create branded and integrated mobile apps. This helps to keep customers coming back thanks to a well-designed interface, customizable push notifications and a great user experience overall.
Single Page Checkout
Mobile-friendly features are becoming more popular in the realm of e-commerce. One great example is the single page checkout. On a desktop computer, most checkout services involve multiple pages and maybe even a pop-up or two.
Although this is fine when it comes to a computer, this can be tricky and borderline impossible to complete on a mobile device. Nowadays, mobile commerce platforms almost always have a single page checkout. This allows customers to purchase goods or services any time they want and with a simple press of a button.
Customisable and Responsive Website Themes
Due to the way mobile devices are set out, website themes have changed to in order to comply with this new technology. This means that customers can now buy anything they want while they are out and about as they no longer have to deal with incompatible websites.
Mobile Wallet Integration
Integrations with mobile wallets like Apple Pay, Amazon Pay, and PayPal One Touch has allowed mobile commerce platforms to be utilized easier by customers. All of their payment information is stored away, making purchases simple and without many hassles involved.
Mobile Commerce Platforms that have Shaped E-commerce
If you too want to make your e-commerce business popular, you need to check out these mobile commerce platforms.
1. SAP Hybris
SAP Hybris offers a range of ways to help you shop through the internet. It gives you customer data management, delivers digital transformation, context-driven market tools as well as commerce processes that unify all of your channels.
It helps you to engage and target your customers better, whoever they may be and wherever they are. As the commerce world continues to develop and grow, SAP Hybris will give your users a meaningful experience across every channel at every time.
It gives you superior customer insight with a scalable and highly agile platform. You can respond to real-time data to deliver the best customer experiences.
2. Salesforce Commerce Cloud
The Salesforce Commerce Cloud brings together the customer experience. It also streamlines commerce operations from the time of purchase all the way to post-sale services. Commerce cloud has several capabilities that are all organized into several functional categories.
These include intelligence, experience, and operations. Experience capabilities allow the users create content, products, pricing, and promotions to engage their customers. Operation capabilities extend the core functions across all channels. This includes connecting order fulfillment and back-office function. Intelligence capabilities enhance the users' ability to be more data-driven with their customer personalization and business insights.
These capabilities work to empower commerce across all channels, including mobile and web channels.
Being the worldwide leader in digital engagement solutions, it's no surprise that you can put your trust in this platform out of all the mobile commerce platforms that exist. This company has over a decade's worth of experience. They also have over 600 million customers who use their services worldwide. They have domain expertise and extensive experience that enables businesses to improve strategic KPIs.
This includes improving customer loyalty and satisfaction as well as increasing revenues. They also apply machine learning, predictive modeling, and real-time data stats in order to gather information from external and internal data sources.
This is one of many mobile commerce platforms that any business needs to get their hands on. This platform includes e-commerce integrations, as well as CMS, unlimited push and an analytics suite.
The use of pre-built commerce integration allows users to speed onto the market. They can do so with both Android and Apple mobile apps. It also has a customizable reporting dashboard. This offers views of cross-channel metrics and the ability to do deep data digging.
It also integrates with analytic engines like Google, Omniture, and Coremetrics. Users are also able to target customers with messages more relevant to them. They can do this with beacon technology and push notifications.
Out of all the mobile commerce platforms on the market, Dynamo is one of the best. It helps companies and entrepreneurs to develop their own mobile-first products. They help to build mobile apps for big and small companies alike. They offer different things to suit a range of needs, from the development of prototypes to strategy and business development.
They build advanced applications for Androids and iOS platforms for delivery to their customers along with internal concepts. This group continuously designs, defines and ships new features for their products.
Closing: Mobile Commerce Platforms are Shaping Online Business for the Better
Do you want to shape your online business for the better? You need to become more familiar with mobile commerce platforms. You need to also get the help of an e-business expertwho can help you to become more familiar with how e-commerce works.
For more information or to ask any questions, contact us today!